Copywriting "boob Jobs"
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The article "Copywriting "Boob Jobs"" is about copywriting, it has been written by Ben Settle.
If you use a "swipe file" to create your ads and marketing pieces, then this article will be extremely important to you.Here's why:Recently, I was asked a question by one of my newsletter subscribers that went something like this:I am new to copywriting and wondeirng how much do you use your swipe file?
Do you do what some of the other copywriters do and create a whole ad directly from other ads or what? I am confused on this. Please tell me how much you use your swipe file.It's a good question.Here's my answer:As far as I'm concerned, an ad that's completely put together with a swipe file is nothing more than the copywriting equivalent of a boob job.Everything may look good from a distance, or even at first glance, but if you get up close and take a good look, it'll be obvious your looking at something that's...Well...Less than genuine.Don't get me wrong on this.Swipe files are great for gettnig inspiration for offers, headlines, specific phrases and things of that nature (I mainly use mine for different ad structures).But it's the ideas behind your ad that really make it work, not the words.And a terribly "written" ad with a great idea behind it will usually demolish a magnificently written ad with a weak idea behind it.Ben Settle is an expert copywriter and direct marketer. If you liked this article then check out Ben's website at http://bensettle.Com -- and get your hands on over 500 pages of advertising ideas, strategies and tactics just like this one -- as well as rare swipe file ads and hot marketing ifnormation not easily found anywhere else.
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Copywriting "Boob Jobs"
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